Clowd vs Loom.

Loom is Atlassian's cloud video messaging tool. Clowd records and edits on your own machine, for free.

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ClowdScreen capture, recording and editing

Price: FreeFree. No trial, no tiers, no watermark.
Status: Very active4.10.0 released Oct 19, 2026. In development since 2015.
Best for: No capsReal editingRecordings you keep

LoomCloud video messaging and screen recorder · Atlassian

Price: Free capped · $18/user/moStarter is free with 25 videos per person, 5 minutes and 720p. Business is $18 per user per month and Business + AI $24.
Status: ActiveActively developed under Atlassian.
Best for: Async team updatesViewer comments and analyticsJira and Confluence

Feature by feature.

Every Loom verdict comes from its own documentation.

Clowd vs Loom: feature comparison
Feature	Clowd	Loom
Capture
Region capture	YesPress PrtScn and drag. Edges can be placed to the pixel while zoomed.	YesThe desktop app's screenshot tool captures a custom area.
Scrolling capture	YesRewinds to the top first, and sticky headers appear once. Scrolls whole windows, not panes inside them. Needs Accessibility permission on macOS.	NoLoom says it doesn't offer scrolling screenshots yet and lists them as a roadmap item.
Text recognition (OCR)	YesOn-device. The text lifts off the capture so you can check it, then copy, search or share it. OCR and the AI effects need Windows or a Mac with Apple Silicon. Latin, Greek, Chinese and Japanese kana. Cyrillic and Korean aren’t supported yet.	No
Annotate
Image editor	YesEvery capture opens in the image editor. Objects stay editable and sessions autosave.	PartialA basic screenshot editor in the web app (text, shapes, arrows).
Record
Screen recording	YesRegion, window or screen, with a live frame-rate meter.	YesFree tier limited to 5 min and 720p, paid up to 4K and unlimited length.
GIF	YesAny recording converts to a GIF in one click from Recents.	PartialGIF thumbnails for embedding. No GIF export of the recording.
System audio	YesRecorded as its own track.	Yes
Microphone	YesRecorded as its own track, with a live level meter.	Yes
Webcam	YesRecorded as a separate track you place in the editor.	YesCamera bubble and camera frames.
Click effects	YesRipple, Pulse, Ring and Pressure effects, chosen after recording.	Paid'Highlight mouse clicks' on Education, Business, and up, desktop app only.
Keystroke overlay	Yes3D keycaps with a Shortcuts-only filter.	NoNot documented.
Edit
Trim and cut	YesTrim, split, ripple delete and Ctrl+K to split every track.	PaidTrim, stitch, edit by transcript, live rewind (Business and up).
Multi-track timeline	YesVideo, audio, text, image, zoom, speed, cursor and keyboard rows on one timeline.	No
Zoom effects	Yes1× to 5× with eased ramps. Zoom rows stack. Zooms are placed by hand with a fixed focus. There is no auto-zoom or cursor-follow.	NoAuto-zoom is listed as 'coming soon' on Loom's editing page.
Speed changes	Yes0.25× to 10× per segment, with pitch-corrected audio.	PartialViewer playback speed only.
AI background removal	YesBackground blur or removal behind a person. OCR and the AI effects need Windows or a Mac with Apple Silicon. The part that runs text recognition and the AI effects is GPL-3.0.	PartialLive virtual backgrounds during recording (all plans). No background removal after recording.
AI noise removal	YesSpeech Enhancer with a live strength dial. OCR and the AI effects need Windows or a Mac with Apple Silicon. The part that runs text recognition and the AI effects is GPL-3.0.	PartialLive background noise suppression during recording (all plans).
Voice-over recording	YesCountdown, record against playback, takes land on their own Voice row.	PartialText-to-speech fixes by editing the transcript (AI tier). AI voices are listed as 'coming soon', and there's no voice-over recorder.
Cursor smoothing	NoNo cursor path smoothing.	NoNot documented.
Backgrounds	Yes10 background styles, including animated ones.	YesColorful background frame.
Present
Draw on screen	Yes9 tools, click-through on Esc, an eraser and one undo history across monitors.	PaidA pen-only drawing tool during recording (Education, Business, and up), desktop app only. Strokes vanish after 5 s.
Share a region	YesAny rectangle, in any meeting app that can share a window. Blur or black it out live. Viewer frame rate is limited by the meeting app.	No
Share
Instant link	YesThe link is copied automatically. With accelerated uploads, the moment the upload starts.	YesThe core feature, the link is ready when you stop recording.
Your own storage	YesAmazon S3 and S3-compatible, Azure Blob, Cloudflare R2, Backblaze B2 and more.	NoLoom cloud only (with Atlassian, Slack, and other integrations).
Platform & price
Windows	YesWindows 10 and later, x64 and ARM64.	Yes
macOS	YesmacOS 13 and later, Apple Silicon and Intel. OCR and the AI effects need Windows or a Mac with Apple Silicon. Default hotkeys use PrtScn. Rebind them in Settings → Hotkeys on a Mac keyboard.	Yes
Linux	NoNot available yet.	PartialOnly through the Chrome extension.
Free	YesFree. No trial, no tiers, no watermark.	PartialStarter is free but capped at 25 videos, 5 min, and 720p.
Open source	YesMIT licensed. The part that runs text recognition and the AI effects is GPL-3.0.	No
Local-first	YesCaptures, OCR, AI effects and rendering run on your computer. Uploading is opt-in.	NoCloud-first, recordings are stored on Loom servers.